Released on = February 26, 2007, 2:40 pm

Press Release Author = Amerland Enterprises Ltd

Industry = Internet & Online

Press Release Summary = Amerland Enterprises offer a completely free avatar creation
or customisation service from photographs or graphics you supply to help you have a
totally unique online digital presence.

Press Release Body = Free these days is never free which is why when a truly free
service comes online with no strings attached it's worthy being written about.

Depending upon which way you look at it avatars came online about 5,000 years ago,
or just after Neil Stephenson's 1992 science fiction novel, Snow Crash appeared on
the market and was wholeheartedly adopted by the online community as the bible of
avatar use.

Since then the widespread usage of avatars in Instant Messengers like Yahoo!, MSN
and online forums as well as cha services like Skype and ICQ has led to a massive
surge in their online use which, however, works against the individuality of the
online digital image.

Amerland Enterprises have launched an entirely free avatar creation service which
allows you to create an avatar according to your own specifications and from
graphics or photographs you supply. That way you are guaranteed to have a unique
online avatar representing your digital presence.

Company CEO, David Amerland, explains the decision: "We abhor the sameness of
avatars on the net. Avatars were created to be unique. The very fact that they are
all the same because of limited choice or because you have to pay to create one
annoys us!"

It was this annoyance, apparently, which led to the decision to crate the free
avatar creation service utilising spare capacity in the company's graphics design
team. "We know that there is a cost involved," says David, "we are willing to
experiment and see how it goes. We get some free publicity and we do our bit for the
improvement of the online community and best of all it is totally free. The service
requires nothing from the end user. You do not have to register for anything, there
is nothing to sign up for, we don't even store your email address after you have
sent us the pictures or graphics and we have designed your avatar. We really believe
in the power of the net and go to great lengths not to abuse it. This is a true free
lunch in every sense of the word."

David Amerland did not explain what would happen should the company get flooded with
emails requesting the avatar creation service. "We stand behind it. Should we find
ourselves inundated we will find a way to deal with it, but right now we are
prepared to allocate resource time as necessary."


Web Site = http://amerlandent.com

Contact Details = 118 Gatley Road, Cheadle, Cheshire, SK8 4D, UK. Tel: +44(0)870 803
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